SMFG and SBI Holdings Join Forces for Digital Wealth Management

Two prominent Japanese financial entities, Sumitomo Mitsui Financial Group (SMFG) and SBI Holdings, have unveiled plans to create a wealth management joint venture. This collaboration aims to elevate the functionalities of SMFG's Olive platform, which is a digital service that unifies banking, payment, and investment solutions. The new company, scheduled to begin operations in spring 2026 following regulatory approval, will be co-owned by multiple stakeholders including SMBC Nikko Securities, SBI Securities, and Sumitomo Mitsui Banking Corporation among others. Building on their existing partnership formed in 2020, this venture seeks to adapt to evolving customer preferences influenced by digitization while offering personalized advisory services.
The proposed alliance marks a significant step towards enhancing customer experience through technology integration. Since forming their initial partnership in 2020, these organizations have launched various initiatives such as the Sumitomo Mitsui Card Accumulated Investment program in 2021, which has seen impressive growth with over Y85 billion in monthly transactions. Moreover, SBI Securities was successfully integrated into the Olive app in 2023, reaching more than 5.7 million users. In response to changing market dynamics where customers increasingly prefer online transactions but still seek expert advice for complex decisions, the upcoming "Olive Infinite" service promises a hybrid approach combining digital tools with human consultation.
This innovative service will enable clients to access advisory support through AI chat, phone calls, video meetings, or face-to-face interactions at designated lounges. Customers can select consultants based on specialized knowledge and designate preferred advisors from subsequent sessions onward. Additionally, the service will provide visualization capabilities for multi-bank assets via Money Forward and streamline securities transactions within the Olive app itself. These enhancements aim to address shifting consumer demands effectively.
Beyond individual efforts, broader trends indicate increased collaboration across Japan's securities sector. Policymakers are encouraging retail investors to diversify into riskier asset classes like equities amid demographic challenges posed by an aging population. For example, Rakuten Securities recently partnered with Mizuho Securities to establish a similar joint venture last year.
By leveraging advanced technologies and fostering strategic alliances, SMFG and SBI Holdings position themselves at the forefront of transforming traditional financial services into modern, customer-centric experiences. Their initiative not only reflects current industry shifts but also anticipates future needs as digital adoption continues to rise globally.