Mastercard Expands in Brazil with Strategic Partnerships in Open Finance and B2B Payments

Mastercard Brazil has unveiled two pivotal agreements aimed at strengthening its presence in the open finance and B2B payments sectors. These segments are seen as critical for expanding both processed payment volumes and revenue. Partnering with fintech Lina Open X, Mastercard will distribute open finance services tailored to the Brazilian market. Additionally, a commercial collaboration with Oracle embeds virtual card capabilities within ERP software. Both initiatives reflect Mastercard's commitment to leveraging localized solutions while exploring new growth areas such as artificial intelligence-driven payment systems.
Strategic Alliances Drive Growth in Brazil's Financial Ecosystem
In the realm of open finance, Mastercard Brazil is teaming up with Lina Open X, a fintech company established in 2020. This alliance focuses on delivering specialized open finance and insurance solutions for financial institutions and insurers in Brazil. With exclusive rights to distribute Lina’s services within the payments domain, Mastercard aims to tap into untapped potential in data sharing and payments. Marcelo Tangioni, president of Mastercard Brazil, highlighted the rapid expansion of open finance in the country and emphasized the importance of adapting global solutions to fit local nuances.
Simultaneously, Mastercard is collaborating with Oracle to integrate virtual cards into enterprise resource planning (ERP) software used by businesses in Brazil. This initiative extends an existing global partnership, enabling Oracle’s clients to streamline purchasing, inventory management, and payment reconciliation processes through integrated virtual card functionality. According to Tangioni, these strategic moves position Mastercard at the forefront of B2B payment innovation, where adoption remains significantly lower compared to consumer transactions.
Beyond these partnerships, Mastercard continues to innovate in artificial intelligence by launching an "agentic" payments program with IBM. This cutting-edge solution allows users to complete transactions via voice commands based on personalized behavior patterns. Furthermore, the company introduced the Shopping Muse platform alongside fashion retailer C&A, enhancing online shopping experiences with AI-driven recommendations.
These developments underscore Mastercard's vision of transforming not only how businesses operate but also how consumers interact with technology daily. By prioritizing localization, technological advancement, and strategic collaborations, Mastercard Brazil is paving the way for a more interconnected and efficient financial ecosystem.
From a journalistic perspective, Mastercard's approach demonstrates the importance of aligning global expertise with regional demands. Their emphasis on creating synergistic partnerships highlights the value of collaboration in fostering innovation. As industries continue to evolve, companies must remain agile and responsive to changing market dynamics. Mastercard's initiatives serve as a blueprint for navigating complex landscapes while driving meaningful growth opportunities.