Building materials

Mara's Brand Evolution: A New Digital Identity and Global Ambition

Mara, a distinguished Italian furniture enterprise, is embarking on an exciting journey in 2026, redefining its brand presence with an updated digital persona. This strategic overhaul underscores its ambition to become a leading force in global interior design and architecture. The company is actively preparing for prominent international events, such as Salone del Mobile.Milano in April and Orgatec in October, demonstrating its dedication to strengthening its role in both commercial and residential projects. This evolution builds upon a successful year marked by significant achievements in major European cities like London, Amsterdam, and Paris.

Mara's Strategic Rebranding and Global Outlook

In 2026, the Italian furniture powerhouse Mara is set to make a significant impact on the global stage, launching a comprehensive brand renewal. This initiative includes a vibrant new digital identity and an ambitious plan to enhance its presence in the international interior design and architectural sectors. Following a period of notable expansion and engagement in key European markets, Mara is now focusing on consolidating its position as a crucial partner for diverse contract and residential ventures.

The company's strategic vision is prominently showcased through its participation in high-profile events. In April, Mara will unveil its latest innovations at Salone del Mobile.Milano, located in Hall 22, Stand A25. This will be followed by another major exhibition at Orgatec in October. These events are crucial platforms for Mara to present its refreshed brand philosophy, encapsulated by the new tagline, 'Crafted in Italy for life and work.' This motto highlights a harmonious blend of technical excellence and creative ingenuity, extending the brand's traditional focus on office and hospitality furniture to include a strong emphasis on residential solutions.

A core element of this transformation is a completely revamped digital manifesto, developed in partnership with the innovative multidisciplinary studio Adoratorio. This digital evolution is designed to translate Mara's inherent technical strength into a dynamic and engaging online experience, mirroring the immersive quality of a physical showroom. The new digital presence is characterized by core values of innovation, simplicity, adaptability, and a richer, more open approach to color, reflecting the contemporary aesthetic and functional demands of modern living and working spaces.

Furthermore, Mara's commitment to growth is evidenced by its collaborations with globally recognized designers, including AMDL Circle (founded by Michele De Lucchi), Christophe Pillet, Ferruccio Laviani, and Marcello Ziliani. These partnerships are instrumental in integrating Mara's robust technical foundation into more intimate, home-oriented environments, thereby broadening its market appeal. Rooted in the Franciacorta region, Mara also upholds a deep commitment to sustainability, consistently investing in advanced energy solutions and technical research to refine its production processes. This holistic approach ensures that Mara's products are not only aesthetically pleasing and functionally superior but also environmentally responsible.

Mara's rebranding and expansion signify a forward-thinking approach to the evolving landscape of design and living. Their integration of digital innovation, strategic collaborations, and a strong emphasis on sustainability positions them as a compelling example of how traditional craftsmanship can evolve to meet modern demands. It highlights the importance of adaptability and a clear vision in navigating competitive global markets.

Ariana Papademetropoulos' "Glass Slipper" Exhibition in Paris Explores Perception and Domesticity

Ariana Papademetropoulos' debut solo exhibition in France, titled "Glass Slipper," is currently on display at Thaddaeus Ropac Paris Marais until April 11th, 2026. This multifaceted showcase seamlessly intertwines painting, sculpture, and interactive installation, inviting viewers into a distinctive artistic landscape. The exhibition's centerpiece, "Water Based Treatment," is an innovative, habitable aquarium populated by 'kissing fish.' Visitors are encouraged to enter a transparent enclosure within the structure and recline, enveloped by a soundscape crafted by Nicolas Godin of the music duo Air. This auditory experience, drawing inspiration from 1970s ambient therapy recordings, isolates sound while visual input is filtered through water, glass, and the ceaseless motion of the fish, creating a profound sense of disorientation and altered perception.

Surrounding this central aquatic feature, Papademetropoulos presents an array of large-scale paintings that depict unsettling juxtapositions of everyday interiors with dynamic, often volatile, natural phenomena. Complementing these works are sculptural pieces, such as telephone booths and erupting microwaves, which further amplify the exhibition's exploration of unseen forces and mediated experiences. The artist's work consistently challenges conventional notions of space and perception, drawing viewers into a world where boundaries are fluid and reality is subject to interpretation.

The immersive nature of "Water Based Treatment" subtly yet powerfully disrupts typical viewing experiences. Unlike traditional art where the observer stands apart, this installation positions the visitor directly inside the artwork, while the fish move freely beyond the transparent confines. This arrangement highlights the concept of "Umwelt," an idea championed by the LA-based artist, suggesting that individual perception is inherently subjective and contextual. The experience of being suspended between environments, with a split sensory field, destabilizes human-centric vision and fosters the emergence of alternative modes of sensing. The clear boundaries of the aquarium deliberately evoke the fairy tale motifs referenced throughout the exhibition, from Cinderella to Snow White, bringing to mind objects that simultaneously preserve and isolate. In this unique context, however, the visitor assumes the role of the enclosed, experiencing a state of suspension that is both carefully controlled and profoundly ambiguous.

Throughout the "Glass Slipper" exhibition, Papademetropoulos meticulously crafts domestic settings that appear simultaneously intimate and fraught with instability. Ordinary items like chairs, textiles, and household objects are transposed into dramatic backdrops of lava flows, billowing smoke, and turbulent atmospheres. This artistic choice allows the familiar order of the home to be subsumed by overwhelming external forces. The deliberate absence of human figures intensifies this effect, implying presence through the very emptiness and through objects that seem either freshly abandoned or on the cusp of a significant metamorphosis.

The exhibition unfolds as a carefully orchestrated sequence of thresholds, each inviting contemplation. Upon entering, paintings featuring dresses encased in transparent dry-cleaning bags introduce overarching themes of care, confinement, and the suspension of identity. These visual echoes resonate with the enclosed logic of the central aquarium, forging a cohesive link between the painted works and the interactive installation. On the upper floor, shell-shaped telephone booths, inspired by those found at the Tropicana Hotel in Las Vegas, offer visitors recorded dialogues between the artist and her psychic mediums. Nearby, paintings depicting microwaves mid-eruption serve as visual metaphors for processes that transpire beyond immediate sensory perception, illustrating how heat, pressure, and transformation are contained within seemingly mundane devices. Across these diverse pieces, Papademetropoulos draws inspiration from Albert Einstein's concept of "spooky action at a distance," seeking to uncover invisible connections and delayed reactions within the domestic sphere. Viewed through the lens of the central aquarium, the entire exhibition transforms into a dynamic and fluid perceptual field, inviting deep reflection on the nature of reality and consciousness.

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Dionisio Gonzalez's Visionary Aquatic Architecture in the Norwegian Fjords

Artist Dionisio González embarks on a captivating journey, reimagining Ludwig Wittgenstein's iconic secluded retreat in the Norwegian fjords. Through a blend of visual artistry, digital innovation, and architectural storytelling, González unveils a collection of conceptual aquatic habitations. These designs transcend mere physical structures, serving as prototypes for introspective living and thoughtful reflection. They seamlessly integrate a historical model of isolation into a forward-looking architectural language, directly responding to the demands of contemporary existence and the dynamic interplay between land and water.

Artist Dionisio González Redefines Solitude with 'Wittgenstein's Cabin' Project in Norway

In a groundbreaking artistic endeavor titled 'Wittgenstein's Cabin,' acclaimed visual artist Dionisio González presents a series of conceptual dwellings set against the majestic Norwegian fjords. Drawing profound inspiration from Austrian-British philosopher Ludwig Wittgenstein's original 1914 remote cabin, located on the precipitous shores of Lake Eidsvatnet in Skjolden, González's project extends the philosopher's ethos of profound introspection into a fluid, ever-changing environment. This visionary collection of amphibious structures transcends traditional architectural boundaries, blurring the lines between philosophical sanctuary and experimental habitat.

González, a Spanish artist renowned for his work across photography, digital manipulation, and architectural fiction, has consistently explored novel modes of habitation within challenging or overlooked landscapes. In 'Wittgenstein's Cabin,' he masterfully confronts the intrinsic relationship between architecture and water, echoing Wittgenstein's own practice of logical studies aboard a boat in Sognefjord. González poses a compelling question: How would Wittgenstein's organic, contemplative building translate into a contemporary context amidst the propagating waves of the Norwegian fjords? The resulting designs are not merely buildings; they are dynamic spaces for both dwelling and deep thought, embodying a speculative architectural language shaped by present-day conditions.

The project delves into the early structural principles of architecture, specifically the wooden cabin, as a haven for reflection and retreat. González highlights the exceptional acoustic properties of wood, noting its ability to absorb sound waves, creating a 'silent house' conducive to profound contemplation—a quality reminiscent of Heidegger's own wooden-clad cabin walls in the Black Forest. By transforming Wittgenstein's historical model of solitude into these fictional aquatic architectures, Gonzยález invites us to consider the evolving nature of retreat and the enduring human need for spaces that foster intellectual and emotional connection with the natural world.

Dionisio González's 'Wittgenstein's Cabin' offers a profound contemplation on the intersection of philosophy, architecture, and nature. By reimagining a historical sanctuary for thought in a modern, adaptive context, the project challenges us to reconsider how our built environments can reflect and facilitate deeper intellectual engagement. It sparks a conversation about solitude not as an escape, but as a deliberate choice for profound connection and creative exploration, urging us to find innovative ways to coexist with and draw inspiration from the dynamic forces of our planet.

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