Interactive Runway: Audience-Built Set for Marie Adam-Leenaerdt's FW26 Show









Marie Adam-Leenaerdt's Fall/Winter 2026 fashion show in Paris, orchestrated by Villa Eugénie, transcended traditional presentations by transforming the audience into active participants in the set's creation. Attendees were greeted with stacks of compact black stools and, following taped guidelines on the floor, collaboratively assembled the runway. This dynamic setup allowed the space to evolve in real-time, positioning the viewers as integral, albeit silent, contributors to the spatial design.
Central to this concept were simple, practical folding plastic stools, each bearing the designer's emblem. These lightweight, stackable units served multiple functions: seating, stage props, and structural elements. When aligned, they formed a perimeter for the runway, their repetitive black forms introducing a rhythmic geometric pattern that contrasted with the venue's raw aesthetic.
Collaborative Craftsmanship on the Catwalk
The innovative scenography for Marie Adam-Leenaerdt's FW26 collection underscored the show's core philosophy: a thoughtful approach to creation, an acceptance of flaws, and a simplification of the DIY ethos. This setup deliberately embraced variation, departing from the perfectly controlled environments typically seen in fashion presentations. Each guest’s individual placement of their stool introduced subtle differences in spacing and alignment, giving the runway an intentionally unfinished appearance that mirrored the designer's interest in genuine processes and collective input.
As the show commenced, these stools remained a tangible representation of the audience's role in shaping their surroundings. Their presence transformed the familiar ritual of a fashion show into a collectively constructed runway, assembled piece by piece. Conceived and executed by the Villa Eugénie team, this modular system activated the space, reinforcing the powerful idea that fashion presentations can be built through shared action rather than rigid, pre-determined designs.
Modular Design and Audience Engagement
The design of the fashion show, a brainchild of Villa Eugénie, ingeniously integrated modular stools to engage the audience directly in forming the runway. This departure from conventional static sets invited attendees to become co-creators, literally building the environment around them. The black, foldable stools, imprinted with the brand's name, served as both functional seating and crucial components of the evolving architecture, symbolizing the collection's themes of hands-on creativity and the beauty of imperfection.
This interactive approach fostered an intimate connection between the collection's narrative and its presentation. The slight variations in stool placement by each guest resulted in a runway that felt organic and authentic, echoing the designer's commitment to honest, collaborative artistic endeavors. By making the audience an indispensable part of the physical staging, the show transformed a passive viewing experience into an active, shared performance, highlighting how collective effort can redefine the aesthetics and meaning of a fashion presentation.