Heatherwick Studio Designs Liquid-Inspired Eyewear for JINS











In a pioneering venture, Heatherwick Studio has partnered with Japanese eyewear innovator JINS to unveil a distinctive collection of optical frames. This collaboration represents the studio's inaugural exploration into eyewear design, translating their signature architectural ethos—known from landmark projects like Little Island—into an intimate, wearable object. The new series diverges significantly from conventional eyewear aesthetics, embracing a concept dubbed 'Liquid' that prioritizes organic movement and asymmetrical forms over rigid, industrial precision. The result is a range of glasses that appear sculpted by natural forces, echoing the gentle ripples of water or the supple forms of molten materials, offering a fresh perspective on how frames interact with the wearer's face.
The creative process behind the JINS x Heatherwick Studio collection was deeply rooted in a desire to move beyond the generic and impersonal nature often associated with eyewear. Stuart Wood, Executive Partner at Heatherwick Studio, highlighted the team's inspiration from the inherent flow of natural elements—water, air, and stone—to forge designs that are both sculptural and emotionally resonant. Each frame is conceived as an extension of the individual, designed to complement the face's contours rather than merely rest upon it. This human-centric approach, a hallmark of Heatherwick Studio's larger architectural endeavors, finds a scaled-down yet equally impactful expression in this eyewear line.
The collection showcases two primary material typologies: resilient resin and refined titanium. The resin models feature an intricate layering of translucent textures, while the titanium versions are presented with either a mirror-like polish or a subtle brushed finish. A palette of six distinct colorways further enhances the collection's connection to nature, drawing from aquatic and geological references. Shades like 'Grey Mist' evoke the ethereal quality of fog over water, 'Stream Fern' channels the verdant depths of underwater flora, and 'Obsidian Black' reflects the deep, reflective surfaces of volcanic rock. The titanium frames, with their shimmering surfaces, capture the dynamic play of light on liquid metal, enriching the sensory experience of wearing them.
Comprising four distinct frame silhouettes, the collection offers versatile options. The resin constructions are available in Boston and Wellington shapes, while the titanium iterations reimagine these classic profiles with slender metallic structures and enhanced reflective properties. A defining characteristic across all designs is the subtle exaggeration of curves and transitions around the temples and rims, imparting a sense of fluid motion to the eyewear. This deliberate asymmetry transforms functional frames into miniature works of art, inviting a tactile and visual engagement that transcends utility.
This initiative further cements JINS' established reputation for collaborating with leading architects and designers, continually elevating eyewear beyond its purely functional role. For Heatherwick Studio, this project marks a fascinating shift in scale, from designing expansive urban landscapes and public spaces to crafting an accessory worn directly on the body. It demonstrates the studio's unwavering commitment to integrating concepts of movement, tactile quality, and atmospheric influence into every design, regardless of its size or scope, ultimately enriching the daily experience of the wearer.
The partnership between Heatherwick Studio and JINS culminates in a collection that reimagines eyewear as a fluid, sculptural element. Through a focus on natural forms, asymmetric contours, and a thoughtful color palette, the frames offer a unique blend of architectural design and personal expression. This venture underscores the studio's ability to imbue even the smallest objects with profound design philosophy, creating pieces that are not just seen but felt, transforming an everyday necessity into an artful statement.