Architectural Cases

Elevating Every Meal: The Enduring Allure of Ginori 1735

The Storied Past: A Legacy Forged in Porcelain

The origins of Ginori 1735 trace back to the picturesque town of Doccia, Italy, near Florence, where Marquis Carlo Andrea Ginori, driven by a passion for the beauty of porcelain, established the Ginori Manufactory in 1735. This endeavor laid the foundation for creating delicate, meticulously crafted pieces that would eventually grace the tables of European nobility and find their way into prestigious museum collections. A pivotal period in the brand's evolution occurred between 1923 and 1933 under the creative direction of Gio Ponti. Ponti's vision infused the brand with a modern sensibility, introducing bold patterns, innovative color schemes, and designs inspired by classical art, pushing Ginori into uncharted artistic territories.

A Modern Renaissance: From Decline to Global Recognition

Despite facing challenges in the 2010s, the company experienced a remarkable turnaround after its acquisition by Gucci and the Kering Group. Former Gucci creative director Alessandro Michele spearheaded this revitalization, applying his keen eye for branding and color, combined with a deep appreciation for historical design and romance. This strategic shift helped Ginori 1735 resonate with a broader, younger audience, particularly during the era of "millennial pink." The brand delved into its extensive archives, reinterpreting classic designs with fresh, contemporary colorways. In 2020, it officially adopted the name Ginori 1735 and has since expanded its offerings to include home fragrances, decor, and furnishings.

Cultivating Cachet: Collaborations and Endorsements

Strategic partnerships have played a crucial role in enhancing Ginori's prestige and expanding its global reach. Collaborations with renowned figures like director Sofia Coppola, actor Jake Gyllenhaal, leading fashion houses such as Khaite, luxury hospitality brands like the St. Regis, and emerging artists including Luke Edward Hall have significantly bolstered the brand's appeal, cementing its status as a coveted luxury item.

Bridging Generations: Enduring Appeal for New Enthusiasts

The brand's renewed allure extends to a diverse demographic, attracting a new wave of loyal patrons. Fashion editor Bella Gerard Fayne, whose appreciation for Ginori was inherited from her mother's long-standing collection, exemplifies this generational connection. For her wedding, Fayne thoughtfully curated her registry with pieces from Oriente Italiano, Ginori's most celebrated tableware line. She praises the collection's unique blend of vibrancy, whimsy, sophistication, and timelessness, noting that her pieces are not merely decorative but are regularly used for entertaining and as everyday catch-alls. Similarly, New York-based interior designer Mieke ten Have, also introduced to Ginori through her mother, admires the brand's thoughtful approach to rebranding its archival designs with contemporary color palettes. She observes a burgeoning trend among younger generations rediscovering cherished heirlooms like wedding china, and hopes that more brands will follow Ginori's example of reinterpreting historical motifs rather than constantly seeking entirely new designs. Retailers like Tuckernuck Home echo this sentiment, reporting consistently strong sales of Ginori 1735, particularly the Oriente Italiano pattern in green malachite and pink porpora, indicating a sustained demand for these iconic pieces.

Beyond the Classics: A Diverse Range of Offerings

While celebrated for its signature styles, Ginori 1735 also offers a wide array of other exquisite products, from elegant all-white porcelain serveware to opulent gold-accented tableware. The brand encourages creative mixing and matching, as demonstrated at Cafe Ginori in Bergdorf's, where various hues and patterns are artfully layered to create captivating tablescapes. Mieke ten Have, a fan of the Gio Ponti era, cherishes her vintage plates adorned with fruits and flowers, and even owns a custom Vecchio mug with her name hand-painted on it, which she frequently uses. She also finds joy in the brand's smaller, charming items, such as sauce boats used for condiments, highlighting the simple, delightful appeal of Ginori's creations.

Our Handpicked Ginori Tabletop Selections

Ginori 1735 Oriente Italiano Malachite Dinner Plate

This striking dinner plate from the Oriente Italiano collection features an intricate malachite pattern, showcasing Ginori 1735's mastery of vibrant color and detailed design. It effortlessly combines historical elegance with a contemporary aesthetic, making it a standout piece for any dining occasion.

Ginori 1735 Oriente Italiano Iris Large Service Tray

The large service tray from the Oriente Italiano Iris collection is a testament to Ginori's artistic flair. Adorned with delicate iris motifs, it offers a sophisticated way to serve guests or display decorative items, embodying timeless charm and functionality.

Ginori 1735 Il Viaggio di Nettuno Tea Set

Inspired by the mythical journey of Neptune, this exquisite tea set features enchanting marine-themed designs. Each piece reflects a harmonious blend of artistry and craftsmanship, perfect for elevating your tea-drinking experience with a touch of classical elegance.

Ginori 1735 Il Viaggio di Nettuno Bread Plate (Set of 6)

This set of bread plates from the Il Viaggio di Nettuno collection brings oceanic beauty to your table. Each plate is meticulously crafted with intricate details, offering a refined addition to your dining ensemble and a nod to mythical narratives.

Ginori 1735 Florenza Flat Dessert Plate

The Florenza Flat Dessert Plate exemplifies understated sophistication. Its elegant design and impeccable finish make it an ideal choice for serving delectable desserts, adding a touch of refined grace to your culinary presentations.

Floral Dinner Plate by Ginori 1735

This floral dinner plate captures the essence of natural beauty with its delicate botanical illustrations. It's a versatile piece that adds a refreshing and artistic touch to any meal, celebrating the timeless appeal of floral motifs.

Ginori 1735 Il Viaggio di Nettuno Cup & Saucer (Set for 2)

A charming set for two, these cups and saucers from the Il Viaggio di Nettuno collection are perfect for intimate gatherings. Each features the distinctive marine-inspired artwork, offering a delightful and stylish way to enjoy coffee or tea.

Ginori 1735 Il Viaggio di Nettuno Charger Plate

The charger plate from the Il Viaggio di Nettuno collection serves as a magnificent foundation for your place setting. Its grand design and intricate detailing enhance the overall aesthetic of your table, creating a luxurious dining atmosphere.

Ginori 1735 Oriente Italiano Antico Doccia Espresso Cup

This espresso cup from the Oriente Italiano Antico Doccia line is a small masterpiece. It combines the classic heritage of Ginori with a rich, vibrant pattern, making every espresso moment a luxurious indulgence.

Ginori 1735 Diva Teapot

The Diva Teapot is a statement piece, exuding opulence and grandeur. Its elegant form and elaborate decoration make it a focal point on any table, perfect for serving tea in a truly luxurious style.

Ginori 1735 Musica Bowl by Gio Ponti

Designed by the legendary Gio Ponti, the Musica Bowl is a collector's item that blends modernist principles with traditional craftsmanship. Its unique artistic expression makes it a captivating piece of decor or a sophisticated serving bowl.

Ginori 1735 Porcelain Vide Poche

This porcelain vide poche offers a stylish and practical solution for organizing small essentials. Its exquisite design reflects Ginori's commitment to both beauty and utility, adding a touch of elegance to any surface.

In the heart of Milan, an exquisite apartment radiates the refreshing aura of spring through its meticulously designed interiors. Local architectural firm Valencia Biscottini undertook a renovation project, drawing primary inspiration from the apartment's existing Rosso Francia marble floor. This foundational element guided the selection of a soft, pastel color palette, incorporating hues from vibrant canary yellow to serene sky blue, infusing the entire living space with an unequivocally positive ambiance.

The design journey thoughtfully extends beyond the living room. Valencia Biscottini commissioned Fantini Mosaici to create a new terrazzo floor, cleverly blending Rosso Francia red tiles with more earthy tones to maintain a cohesive yet diffused chromatic pattern that flows through hallways and the kitchen. The bedrooms, in contrast, feature warm, golden Italian herringbone oak parquet, mimicking filtered spring sunlight, while custom wooden cabinetry anchors these spaces with a natural, grounded feel. Integrating the vibrant outdoor greenery was paramount, achieved through expansive floor-to-ceiling windows that seamlessly connect the interior with the surrounding natural beauty, making the foliage an integral part of the home's color scheme.

Each space within the apartment showcases a careful curation of design elements. The living room, a vibrant tapestry of spring-inspired shades, features furniture pieces like the Marenco sofa by Arflex, chairs by B.B.P.R., and tables by Tacchini and Karakter, all harmonizing like a collection of Easter eggs. In the bathrooms, Mutina’s Pico tiles drench the rooms in soothing pinks and blues. Throughout the apartment, a selection of lamps and light fixtures from renowned brands such as Oluce, Luceplan, Azucena, Servomuto, and Flos cast a gentle, inviting glow, revealing color gradually and naturally, much like the changing seasons. The result is an atmosphere where every detail aligns in delicate balance, celebrating the inspiring beauty of spring.

This meticulously renovated Milan apartment stands as a testament to the power of thoughtful design, demonstrating how inspiration from natural elements and existing features can transform a living space into a vibrant, harmonious sanctuary. It's a place where every color, every texture, and every piece of furniture contributes to a serene and uplifting environment, inviting residents and guests alike to experience the joy and renewal of spring within its walls.