AFEELA 1: Where Art Meets Electric Mobility









Sony Honda Mobility is embarking on an innovative project, transforming its AFEELA 1 electric vehicles into distinct art pieces. This initiative involves collaborations with acclaimed artists Hajime Sorayama and Matt Copson, each imbuing a car with their signature artistic style, extending across the vehicle's exterior, wheel designs, and internal displays. These creations are presented as unique art objects rather than production models, highlighting a fusion of automotive technology and creative expression.
Hajime Sorayama's contribution to the AFEELA 1, dubbed 'AFEELA Prototype Tuned Up by Hajime Sorayama,' reflects his five-decade-long career characterized by hyper-realistic depictions of robotic and mechanical forms. His design emphasizes elements of light, transparency, and reflection, themes central to his artistic oeuvre, including his celebrated work on Sony's AIBO robotic dog. For this project, Sorayama integrates a dynamic moiré effect into the car's wheels, a visually shifting pattern achieved through precise surface engineering rather than printing. This effect interacts with ambient light and the vehicle's motion, creating an ever-changing aesthetic experience. His art car will be showcased at the CREATIVE MUSEUM TOKYO from March 14th to May 31st, 2026.
Preceding Sorayama's exhibit, Matt Copson's artistic rendition of the AFEELA 1 debuted at Frieze Los Angeles. Known for his work with light and motion in film and installations, Copson transformed the electric car's surface into a vibrant canvas using retroreflective lights, reminiscent of those found on emergency vehicles. This creates illuminated splash patterns that envelop the car. Copson also extended his artistic touch to the vehicle's interior, reinterpreting the AFEELA 1's Media Bar and Panoramic Screen. Following its appearance in Los Angeles, Copson's model is slated for exhibition at Frieze New York.
These collaborations exemplify a forward-thinking approach to design, demonstrating how advanced technology and artistic vision can converge to create impactful experiences. By showcasing these electric vehicles as dynamic art installations, Sony Honda Mobility is not only celebrating contemporary art but also challenging conventional perceptions of automotive design and its potential for aesthetic and conceptual innovation, inspiring a future where functionality and profound artistic statement seamlessly intertwine.